Waggoner named Lead Brand Strategist for Global Hunger Relief
NASHVILLE, Tenn., August 28, 2014—The Ethics & Religious Liberty Commission announced today the appointment of Jill Waggoner as lead brand strategist for Global Hunger Relief, the Southern Baptist cooperative hunger effort.
Global Hunger Relief (GHR) is an initiative of Southern Baptists that was formerly known as the World Hunger Fund. GHR-funded projects combat hunger in North America and around the world.
Waggoner will oversee GHR promotional and social media strategy and continue to serve as deputy press secretary for the ERLC. A graduate of Union University, she has served with the ERLC since 2005 in various communications roles.
"Having served with Jill for nearly a decade, I know she is highly capable and understands Southern Baptist life, its cultures and generations,” said Bobby Reed, ERLC vice president for business and finance. “Through the tremendous inter-entity cooperation represented by Global Hunger Relief, Southern Baptists have a great opportunity to make a difference in the lives of people around the world, and Jill is perfectly equipped to coordinate these efforts."
GHR is one of the most effective channels for donating toward the global hunger crisis. While most humanitarian organizations keep 30 to 70 percent for administrative overhead, GHR is able to devote resources directly to meeting hunger needs due to the extensive network of Southern Baptist partners supported by the Cooperative Program.
“Scripture tells us that our treatment of the poor is a good indication of the depth of our faith,” said Daniel Darling, vice president of communications. “With so many who go to bed hungry every night, the need is urgent. Jill has the creative gifts, the gospel passion and the experience to help the vulnerable.”
The national GHR partners are the Ethics & Religious Liberty Commission, North American Mission Board, International Mission Board, Baptist Global Response, Woman's Missionary Union, LifeWay Christian Resources and SBC Executive Committee.
The Southern Baptist Convention is America’s largest Protestant denomination with more than 15.8 million members in over 46,000 churches nationwide. The Ethics & Religious Liberty Commission is the SBC’s ethics, religious liberty and public policy entity with offices in Nashville, Tenn. and Washington, D.C.
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